BEYOND the HYPE

Ad Tactics from Japan: Tissue Flyers

What is the best way to prevent people from throwing your flyers seconds after you've handed it out to them? Give them something they need -- tissue wipes! These tissue paper packets that my friend brought back from Tokyo have advertising content either printed directly onto the plastic wrapping or ...

Free Project Management Templates from BERR

Today, as I was doing a feasibility study for a business idea I have, I came across some project management templates in WORD format from the (British) Department for Business Enterprise and Regulatory Reform (BERR). I think this set of templates is very practical for small business owners, consultants, and ...

Change.gov: Obama Continues To Use the Web

Ladies and gentleman, check out http://www.change.gov. I am officially rendered speechless for the rest of the night, but I thought I'd share this with you. I am especially impressed that Obama has put his agenda out for all to track. That is so incredibly professional of him. Kudos to him ...

CNN: How Obama Used the Web

This is proof you really cannot ignore the Internet. Barack Obama used Youtube, Twitter, Facebook, and relied on viral marketing to further his campaign. Embedded video from CNN Video

The Recycling of Advertising Ideas

The Beer Boys have come together to back Obama! Here is a 2008 rendition of the Budweiser Wassup Campaign from 2000 that is adapted for the Obama presidential campaign. Although I think this idea did outlive its appeal on television sets, to see it resurface in the context of the ...

Project: Dishez

I have been thinking of creating a social network for global epicureans for a while now and have finally decided to use Ning and the city of London as a starting point. I'm still debating whether or not to modify and scale the social network on Ning, and that largely ...

UPS Widget on Groundswell and Other News

GROUNDSWELL The UPS widget project that I worked on earlier this year at McCann-Erickson got a mention on Page 34 of Groundswell. Published by Harvard Business Press in May 2008, the much-celebrated book by Charlene Li and Josh Bernoff goes into detail about a world that is transformed by social technologies ...

Kodak : Make Yourself or Anyone Super

One of my ex-colleagues Husani who is the former Head of Technology at RSCG New York and now Director of Technology at EVB San Francisco has just launched MakeMeSuper.com for Kodak. I went in and tinkered around with it and made myself super! HOW TO MAKE YOURSELF SUPER You start by selecting ...

Google: Got a $10 million Idea?

Project 10100 In conjunction with Google's 10th birthday, the search engine gigantum is luring the world to offer their ideas for $10 million dollars. If you have an idea that can change the world and create a positive impact to as many lives on planet earth as possible, you could be ...

The Airbus A380 Chronicles on Singapore Airlines

Part 2: The P.C. Suite Sept 25th, 2008 - Benefits and Usability Challenges The good news is, with the P.C. suite introduction to air travel, the days of worrying about battery life depletion on your laptop may soon be over. In fact, if you're on business class you even get a one-up, ...