The Recycling of Advertising Ideas
The Beer Boys have come together to back Obama! Here is a 2008 rendition of the Budweiser Wassup Campaign from 2000 that is adapted for the Obama presidential campaign. Although I think this idea did outlive its appeal on television sets, to see it resurface in the context of the U.S. election is a delight. This goes to show that good ideas, even those that have gone stale can be reused and adapted for other brands through capitalizing on the relationships that were formed by a legacy brand. In this case, the Obama brand is clearly benefiting from its genius. Enjoy!
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Who?
JACKIE MIAO
Digital Consultant
PRINCE2 Project Manager
Location: London, U.K.-
