Personalized Publishing: Tastebook
Now here is an example of what smart publishing looks like. Tastebook was born out of a simple idea; anybody should be able personalize and create their own cookbook containing their favorite recipes.
Currently, with over 50,000 recipes to choose from partnered websites that include Epicurious.com (Gourmet and Bon Appétit databases), The Food Network, AllRecipes.com, My Recipes, Cooking Right, Southern Living, Coastal Living to name some, it is the perfect mashup cookbook that allows you to pick only your favorite dishes. You can now add Emeril Lagasse’s famous pork chops, a Nobu recipe from Bon Appétit, and also your own recipes if you use AllRecipes.com.
The guys at Tastebook really did their homework as is reflected on the quality of planning on their website. Their creation tool allows you to create your cookbook and view your creation virtually like the one featured on the left. So simple the use of Flash Actionscripting on their page-turning effect and so sophisticated a finish. When you’re done with the assembly and decide it is time to publish, you get a hard cover cookbook with beautiful color recipes that go into a binder which gives you the flexibility of adding recipes, just in case you missed one or want to add a few more in there!
I am so impressed with them that I could go on and on about how awesome I think Tastebook is, but you must watch their demo and experience it for yourself. I really think these guys are heading in the right direction as long as they maintain their momentum, watch their bank and add more services. This opens up so many possibilities for the millions of housewives, chef wannabes, and people who love and want to share personalized cookbooks as gifts. If you’re a foodie who cooks and love your food too you’re totally going to love this. Enjoy!
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Who?
JACKIE MIAO
Digital Consultant
PRINCE2 Project Manager
Location: London, U.K.-
