Email Marketing Is Not Rocket Science
I shudder at email marketers who talk incessantly about email best practices like your business would die unless you listen to them and practice what they preach. So-called e-mail marketing experts are not usability experts and what they say is a regurgitation of what is already common sense to Uncle Jimmy and Auntie Jill. The palatability of email isn’t rocket science.
Everyone knows people usually hate emails unless it is from their adulterous lover or children living 3000 miles away. Majority of emails are spam-ads that people dodge like the plague. Saying that, people still heavily depend on email for business and as a way of life as they willingly put up with all the crap that floods their inbox in exchange for the illusive satisfaction of “knowing.”
I guess you have an advantage there if you’re thinking of marketing via email. However, that advantage probably only gives you 2 seconds of your reader’s attention, before he or she decides their internet connection is too slow to download the pretty graphics you’ve laboriously designed. At the end of the day, the game has not changed. Email is merely a channel just like print flyers are, although being instantly interactive means you can provide a more convenient way for your readers to respond to whatever incitement you choose to dish out to them.
I insist that the game and rules haven’t changed. People will still only give their attention to brands and the people they trust. In the end, the longterm success of your business depends on TRUST, SERVICE AND QUALITY.
Saying that, email is a great way to maintain relationships with your customers and to keep them informed about things that matter to them. You still need a good marketing strategy but here’s some statistics and metrics from EmailLabs to satisfy your need to know whether you are a service provider or business looking to use email as a channel of delivery.
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